INDUSTRY
Always pure, never plated, Fierce Jewelry Co. is the luxury jewelry business that offers everyday, versatile pieces at an affordable price. FJC believes gold should be more accessible to the common woman, without the sacrifice of quality or style. Marissa, CEO & Founder, has a mission to deliver handcrafted, (always pure, never plated) jewelry without the excess markup.
Fashion & Lifestyle
The Client
ThE CHallenge
- Lack of a well-defined brand marketing strategy or clear brand story, resulting in a visual identity that failed to convey the luxurious personality of the brand.
- The website was hosted on two different platforms, leading to a confusing user experience for visitors.
- The goal was to elevate the brand by establishing a consistent look and feel, with the aim of increasing sales, enhancing brand awareness, and fostering higher levels of social engagement.
The CHallenge
Project scope
Project Scope
Social Campaign Strategy
Event Marketing Collateral
Photoshoot Art Direction
Ongoing Consultations
Visual Identity & Strategy
Website UX/UI Design
Advanced Website SEO
New Product Packaging
Branded Social Templates
Our impact
Our Impact
- Revitalized brand identity, website, and packaging to authentically showcase the core sustainable values of the brand, better connecting to current and new consumers.
- Developed a new brand strategy, overall marketing process, and brand playbook to ensure consistent marketing practices across the board and to enable the FJC team to execute assets needed effectively without excessive workload.
- Implemented and managed a range of ongoing campaigns to effectively communicate the brand message across all customer touch points.
- Took charge of art direction for various brand equity shoots to maintain a cohesive visual style and enhance the brand's overall aesthetic.
The client reported a remarkable 800% increase in sales since partnering with Isla Luna Studio, and this growth trend continues. Furthermore, the FJC website has attracted over 25,236+ unique visitors within the first year of its development.
Branding Strategy / Visual Identity / Website UX/UI / Packaging Design / Art Direction / Social Templates
Building the brand
Marissa, the CEO and Founder of Fierce Jewelry Co., approached Isla Luna Studio during the early stages of her business with a vision for long-term success. Collaborating closely with Marissa, we crafted a sustainable brand that embodies the enduring qualities of her handcrafted jewelry, which is always pure and never plated. Our aim was to create a brand that will evolve and thrive alongside Marissa's business, ensuring longevity and resonating with her target audience.
Building An ONline Presence
Fierce Jewelry Co. embarked on its journey without an initial online presence. In collaboration with the FJC team, we worked to establish a robust online presence that authentically portrayed the brand's values and reflected the exceptional quality of its products. Through dedicated efforts in consistent marketing, garnering PR features, hosting numerous events and pop-ups, and fostering the FJC community, the brand is steadily but surely making its mark as a household name.
