INDUSTRY
Live Better is an experiential health and wellness company that aims to solve dynamic health challenges. Live Better believes health and wellness is the foundation for performance. From eating, moving, thinking and giving better — their mission is to actively build a network of people that come to find unique experiences, discover health-related strategies, pursue a growth mindset, better themselves, and push each other to change the world.
Travel & Lifestyle
The Client
ThE Challenge
Before working with Isla Luna, Live Better never had an established brand website, instead they only had a some-what recognizable logo mark. They came to us looking for a fully updated visual identity and website that was not only reflective of the brand, but also could serve as a hub for all they have to offer as a business. They needed help with logistics and overall strategy for their business and how it related to marketing they were putting out there. Knowing that traveling to a different country is a big commitment, they sought to create a trustworthy user experience that would resonate with both their current community and target audience.
The Challenge
Project scope
Project Scope
Brand identity, strategy & design
Website design, UI/UX
Holistic content strategy
Social strategy playbook
Email campaign design + strategy
Retreat logistics & marketing preparation
Branded merch and on-site photoshoot
Brand retreat photoshoot
Retreat schedule & branded collateral
Ongoing consultations
Our impact
Our Impact
- Refreshed both the brand identity and website, which now accurately reflects Live Better’s mission, vision and their in-person retreat experiences.
- Delivered not only a new brand strategy, but also marketing collateral that is used in brand pitch decks, merch, social media assets, email campaigns and more.
Immediately after the Live Better rebrand, website launch and new brand + social strategy they sold out their 2021 Fall Retreat, which was their first retreat in 2 years, by doubling the amount of participants from previous years.
Branding Strategy / Visual Identity / Website Design / Merch Design / Art Direction / Social Templates / Email Templates
Building the brand
Before working with Isla Luna, Bret and Jason had already developed a foundation for their business and established the ideas for their experiential health + wellness company, Live Better. It was clear they were destined to create a community of individuals looking to better their health, grow as humans, and push each other to be the best versions of themselves — we just helped them bring this vision to life by creating a comprehensive online platform, tying together their impact-driven services and life-changing experiences digitally to reach a larger audience. With their brand refresh + the introduction of new consistent marketing strategies, Live Better exudes a modern and sustainable outward presence in harmony with the incredible impact they set out to make.
Elevating a Digital Identity
Live Better hosts multiple in-person retreats a year with incredible people and unmatched energy. We have captured some of that powerful energy and built an online ecosystem surrounding Live Better and what they stand for. Live Better has been a special client because we have been given the opportunity to not only help build + rebrand their in-person and online identity, but also actively participate in the community they've built.
