INDUSTRY
Aubre Winters is a fitness and lifestyle brand dedicated to supporting your dreams and reminding you of your power. Whether starting a business, soul searching, or seeking a new community, Aubre bridges the gap between where you are and where you want to be, one workout at a time. Her mission is to provide an empowering space for women to reconnect with themselves and find inspiration through feel-good movement. Through her own experiences, Aubre helps you create a purposeful life and shine in your own spotlight. Buckle up, this Aubre party is just getting started.
Health & Wellness
The Client
ThE Challenge
Aubre felt her previous visual brand identity was not aligned with the energetic, confident, spunky yet elevated and motivated woman she had become. She felt it didn’t encompass her personal and professional growth and she knew there was more she was capable of offering the world.
Our challenge was to create an up-leveled brand strategy & visual identity. The ultimate goal was to improve the Sweat Sessions user experience and how her community interacts with her online.
Our challenge was to create an up-leveled brand strategy & visual identity. The ultimate goal was to improve the Sweat Sessions user experience and how her community interacts with her online.
The Challenge
Project scope
Project Scope
Social Campaign Strategy
Custom GIFs for Instagram
Brand Equity Photoshoot
Email Design + Strategy
Ongoing Consultations
Visual Identity & Strategy
Website UX/UI Design
Advanced Website SEO
Custom Branded Merch
Branded Social Templates
Our impact
Our Impact
- Carefully crafted a new and cohesive brand identity that not only represents the client, their core values and mission but also resonates with the target audience.
- Transformed her new website utilizing the refreshed brand identity, assets and brand strategy, creating beautiful visuals with an easier navigation for stronger + more authentic engagement.
- Developed a social media strategy focusing on growth and engagement that could be implemented across all channels with the addition of creative direction for photoshoots and personalized GIFs that were used to elevate + support the socials.
The client reported a significant increase in online memberships, a 233% increase in social media since partnering with Isla Luna Studio, and this growth trend continues. Similarly, the Aubre Winters Sweat Sessions website has attracted over 32,304 all time views.
Branding Strategy / Visual Identity / Website + App UX/UI / Merch Design / Art Direction / Social Templates
Building the brand
Aubre, the founder of the Sweat Sessions App + Studio, was struggling to combine all of her passions, hopes and dreams into one platform and struggled to create a brand that was fully representative of her. Before working with us, she knew she hadn’t reached her full potential yet (she is always working towards it!) and was overwhelmed by the possibilities, not sure where to begin. In working with Aubre, we helped her to integrate her current offerings and future endeavors into one solid brand, spotlighting her truest most authentic self. Our collaboration in transforming her digital presence has allowed Aubre to continue to build a tight-knit community beyond that of Chicago and flourish as a fitness instructor, studio owner, influencer and more.
creating an online ecosystem
Understanding Aubre Winters and all of the incredible services and inspiration she provides allowed us to reintroduce her as her authentic and energetic self via the digital world. Aubre’s online presence is intentional and consistent to who she is at her core. The combination of her new strategy and design has helped her share more of what she loves (and what others seem to love about her) while fostering and empowering her community that she has organically built over the years.
