Greenwashing. But what does it mean? 🧐

Introducing, Lessons by Isla Luna!

A series exploring and shedding light on the many issues (and for us — marketing schemes!) that surround climate change to help consumers make more conscious decisions on a regular basis.

Lesson 01 – Greenwashing and How To Be an Empowered Buyer

What is Greenwashing

Greenwashing is when a company lies about their environmental commitment and impact of products and or services. 

The Problem

This breaks a consumer-brand trust and takes advantage of the consumer’s worry of what’s going on in our environment.

How to Spot It

Be cautious of “green” buzz words. To be “sustainable” means nothing if you don’t have the proof to back it up. Read the find print and research who is in charge. You can tell a lot about a company by learning about the person who runs it!

Example

As stated by Earth.org, Coca-Cola falsely said they have a commitment to get every bottle back by 2030 to recycle into new bottles.

In June 2021, a lawsuit was filed against Coca-Cola for falsely advertising they were sustainable and eco-friendly despite being the largest plastic polluter in the world.

Our Promise

We do our best day to work with brands that offer products and services for you all to count on. 

Greenwashing is a dirty business practice. If your company markets itself as a “vegan”, “all-natural”, “green”, or “eco-friendly”you must have the research, sourcing and sustainable practices to back it up.

Follow along for more lessons! ✏️ 📓