Health & Wellness

Branding Agency

building credibility with creativity

The health & wellness industry is one of the most important spaces to get branding right. From fitness educators and nutritionists to pelvic floor therapists and integrative health coaches, we help founders build brands as credible and considered as the work they do. There's a place in this market for what you're building. We're here to help you find it.

Your corner of the market is waiting

You’ve perfected your product; now the brand identity needs to match it. We start with strategy to shape the world of your product, then use it as a foundation to create impactful packaging and website design.

What to expect when you work with us:

While every project is different, this is how we typically bring a brand to life. Note that specific deliverables will depend on the scope of our work together.

Building the Foundation

We start with a creative kickoff to align on the tone, feeling, and brand positioning that sets your wellness business apart. If you don't yet have a brand name, we can help you find one. For brands without photography, we provide art direction and photoshoot guidance to capture the movement and transformation at the heart of your work.

Shaping the Identity

A deep dive into brand strategy. We define your positioning and the emotional promise you make to your customer, alongside  SEO strategy tailored to your place in the wellness industry. From there, we develop your logo, color palette, typography, and full visual system. For product-based wellness brands, we design packaging that communicates your formulation story and earns attention on shelf.

Bringing It to Life

We design your website around education-first user journeys, with clean layouts and copy that reflects the clarity and intention of your brand. UI/UX is tailored to wellness e-commerce or service booking flows, depending on your model. Based on scope, we may include a launch strategy  with a pre-launch content plan and email capture built into the process.

Maintaining Momentum

After launch, we can continue working with you on branded social and email templates for product launches, educational content, and more. Regular website maintenance keeps your technical SEO, product pages, and blog in peak health. Ongoing SEO strategy can help promote growth in organic visibility.

Clients in the Industry

We partner with service-based, digital-first wellness brands, from fitness experts to holistic health practitioners.

Explore health & wellness case studies

See how we've helped digital-first wellness founders build brands that earn trust and grow with intention.

Health & Wellness

Sorella Wellness

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Health & Wellness

Common Language

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Health & Wellness

Muévete Conmigo

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Health & Wellness

Nuri Wellness

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Health & Wellness

Evlo Fitness

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Health & Wellness

The Studio by Madison Rose

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Health & Wellness

Sweat Sessions

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Health & Wellness

VGB and Booked & Balanced

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Thank you! Love it, we are so thrilled and happy to have the gorgeous work of Isla Luna to help bring Sorella to life. We can't wait to officially launch!

Natasha Davis,Sorella Wellness

Health & Wellness

Isla Luna Studio not only helped us completely redesign and uplift our website/branding, but also played a pivotal role in setting up our online shop, making it seamless for customers to purchase our merchandise. Their attention to detail and user-friendly design have significantly boosted our productivity and ability to grow our revenue. In short, Isla Luna has been an invaluable partner in growing our business.

Brendan Casiano,Sweat Sessions

Health & Wellness

My business presence finally matched the product/service i provide. My website is approachable and digestible making me confidant to share and direct new potential clients to. Clients waiting to see more growth in my work immediately joined once Isla Luna added their influence and magic to my website/brand. so grateful for these two.

Madison Shalloo,The Studio by Madison Rose

Health & Wellness

Before working with Isla Luna, our branding felt scattered and our website just wasn't doing us any favors. What we got on the other side was a brand that finally looks and sounds like us — consistent messaging, a more elevated aesthetic, and a presence we're genuinely proud to point people to.

Shannon Richtey,Evlo Fitness

Health & Wellness

We did a refresh of my brand and worked very closely for the launch of my website. Paige and Kayle are so passionate, hardworking, confident, and grounding with all my ideas and business ups and downs. Couldn't be more grateful to work with them and be cared for with so much passion!

Samantha Mostaccio,Common Language

Health & Wellness

The website is gorgeous. I feel confident navigating everything behind the scenes. I was able to put my energy into building the structure of my company without being tied up in the branding of it which helped my productivity.

Kimmie Prokurat,Nuri Wellness

Health & Wellness

Kayle, Paige, and their team are the best!!! They helped us to create a brand new website that is so beautiful along with a website redesign for an existing website. They are so easy to work with, organized and timely - and their work is premium quality! 10/10 recommend!

Courteney Fisher,

Health & Wellness

Ready to get started?

Inquire & Book A CALL

Submit an inquiry form and book a discovery call to meet with us.

Build your proposal

Choose which tiers and service
add-ons best fit your business.

Sign & Put down deposit

We'll send a proposal and contract with project details and a timeline.

We are ready to rock!

You are booked! We’ll schedule a kick-off meeting to get started.

Questions before you inquire?

Yes, navigating FDA, FTC, and industry compliance around health claims is something we're familiar with, especially for wellness practitioners, supplement brands, and functional health businesses. We write and design copy that's compelling, credible, and compliant, focusing on your methodology, your philosophy, your qualifications, and the experience you create for clients rather than making specific medical claims. For highly regulated categories, we also recommend a final legal or compliance review before launch, which we can coordinate alongside your team.

Yes. Many of our health & wellness clients run service-based businesses with online bookings, digital courses, memberships, or a mix of all three. We design and build websites that integrate with the platforms your business actually runs on — scheduling tools like Mariana Tek, Acuity or Calendly, course platforms like Kajabi, Teachable membership systems, payment integrations, and email marketing tools. During discovery, we'll talk through your current tech stack and recommend the right platform and integrations for the way your business works.

Absolutely, and in wellness, standing out is half the battle. We start with brand strategy to define what actually makes you different — your methodology, your founder story, your specific audience, your point of view — then build a visual identity and website that communicates that difference clearly. The goal is a brand that feels unmistakably yours in an industry where everyone else blends together.

Yes, fitness brands, studios, and wellness practitioners are some of our clients! We design brand identities, websites, and content systems for solo brands and smaller studios to larger practices building a credible, professional presence that attracts their ideal clients. Whether you're a functional nutritionist launching your first website, a fitness studio rebranding after years in practice, or a pelvic floor therapist scaling into online offerings, we build brand foundations that help you stand out and grow with intention.

Unlike other industries where aesthetics alone can carry a brand, wellness founders need to communicate credibility, expertise, and authenticity at every touchpoint, as you're asking clients to trust you with their health. That means strategy-led branding that clearly communicates your qualifications, your approach, and your point of view, paired with a visual identity that feels both professional and personal. We design wellness brands that signal "this person knows what they're doing" the moment someone lands on your site.