Eat Omega 3

Eat Omega 3 had developed an innovative product line with a strong mission behind it, but the brand identity and digital presence weren’t fully communicating the quality or ambition of the business. The existing visuals lacked consistency, the packaging needed clearer hierarchy and stronger shelf appeal, and the website struggled to explain both the science and sustainability story in a way that felt approachable to everyday consumers.

As the company began entering larger retail, investor, and growth conversations, the gap between the strength of the product and the perception of the brand became increasingly apparent. Eat Omega 3 needed a more cohesive identity system that could educate customers, build trust quickly, and position the company as a serious player within the modern wellness and functional food space.

Isla Luna Studio delivered a comprehensive brand transformation — touching every surface of Eat Omega 3's identity from the inside out. Our scope included full brand identity, strategy and design, website design and UX/UI, a product packaging refresh, a brand product photoshoot, a brand video shoot, ongoing consultations, and a custom character mascot illustration — Brainy — who quickly became one of the brand's most beloved assets, resonating deeply with customers and giving Eat Omega 3 a playful, ownable personality to carry across every touchpoint.

The impact extended well beyond the United States. Following the rebrand, Eat Omega 3 launched in over 250 stores across Korea, bringing the brand to an international audience. The brand also scaled its operations significantly, now supported by a 50,000 square foot manufacturing facility with products now available on American Airlines as a snack option. Nothing was left behind. Every element of the brand was rebuilt with consistency, clarity, and ambition in mind — and the world took notice.

The Eat Omega 3 rebrand was guided by three pillars: professionalism, innovation, and sustainability. The brand needed to feel modern and polished enough to command investor attention, approachable and clear enough to educate everyday consumers, and grounded enough in its values to authentically carry its sustainability story.

Packaging was a centerpiece of this work. The granola bar packaging was refreshed with eco-friendly production sourcing, and the cereal pouches were designed to clearly communicate the brand's zero-waste ethos — making Bright's commitment to sustainability visible and tangible at the point of purchase. A custom character mascot was developed to add warmth and distinctiveness, giving Eat Omega 3 a face that could travel across digital platforms, packaging, and marketing with equal impact.

A brand photoshoot and video shoot gave the new identity the visual content it needed to come alive — elevating Eat Omega 3 from a brand that was hard to explain into one that was impossible to ignore.

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The new Eat Omega 3 website was built to do what the old one couldn't: make the products, the mission, and the science immediately legible to anyone who landed on the page. Through clearer product display, benefit-led messaging, and a visual identity that finally matched the quality of what was inside the packaging, the site became a genuine sales and storytelling tool.

The results reached far beyond the digital space. The refreshed brand identity and website helped Eat Omega 3 secure meetings with key investors and potential business partners — opportunities the previous brand simply couldn't open. In one of those rooms, Bright walked away with $20,000 after winning a pitch competition, with the updated branding and website as part of what made the case. The brand also achieved 1% for the Planet certification, introduced a carbon-neutral shipping partnership with Neutrl, and began building ongoing customer education around its sustainable practices across all digital platforms.

A brand that once struggled to communicate what it was had become one that investors wanted in on.

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